In business, successful communication can prevent employee retention, allow for an environment for creativity, resolve conflict in the workplace, and improve corporate image. Dr. Noelle Nelson, clinical psychologists and author of Make More Money by Making Your Employees Happy, stated "when employees feel that the company takes their interest to heart, then the employees will take company interest to heart."
Just like a business needs transparency in communication with its customers and employees, so does those in the workplace. This can be done by simply being more approachable. By actively reaching out to fellow associates, being available to communicate and making people feel comfortable in your presence allows individuals to approach with a concern or issue they may have. Being approachable shows people they can trust you and are free to share what is on their mind. In doing so, opportunities arise to give critical feedback or allow a connection to grow into a collaboration or mentoring which allows further growth. As Scott Ginsberg notes, "those who get noticed get remembered; and those who get remembered get business." It is a good rule of thumb to keep a positive intent point of view as you may never know when your contact can be an essential key to your success.
Today we have a new caveat which hinders our ability to easily communicate: virtual telecommuting. In an environment where you do not physically see your co-workers on a daily basis, can often lead to difficulty in communicating. Sebastian Bailey wrote a great article for Forbes Magazine where he addresses the 5 Killers of Virtual Working and how to overcome them. With the lack of face-to-face interactions, he noted that communication quantity is vital and necessary for success. With the lack of social interaction the associates would have in the office but lack in the virtual environment, there needs to be a "social" interaction to create team unity. Bailey notes that lack of trust in fellow associates, but says the remedy for this is in the role of the leadership. He suggests leadership bring awareness to each member's contribution and success. In the book The Moral Animal: Why We Are The Way We Are: The New Science of Evolutionary Psychology, biologists believe that we are hardwired to distrust everyone but our own family members.
One of the biggest flaws in the virtual telecommuting team is their lack of face-to-face connection. With this "out of sight, out of mind" mentality, one can often forget there is a person behind the email or IM communication. By dehumanizing the act, we disconnect with the idea there is a person at the other end of the line. Susan Pinker, author of The Village Effect notes the lack of social contact is hindering our ability to build strong business relationships. She says "In a short evolutionary time we have changed from group-living primates skilled at reading each other's every gesture and intention, to a solitary species; each one of us preoccupied with our own screen." So, how do we solve this? According to Pinker, we have a few options:
- Take frequent breaks to socialize.
- Encourage your company to create workspaces and social spaces that allow people to gather and share ideas.
- For remote workers, join a hub, or communal workspace, where interaction with others and sharing ideas is encouraged.
- Create your own opportunities for social interaction - such as a book club or a working group - to discuss the latest trends in your industry.
- Invite a colleague out for coffee.
While these are encouraging, there is still a deficit on this associates who are not located within the same cities, much less time zones of their counterparts. This is where video communication comes in. Bringing video into the workplace is a great way to improve communication. According to scientists, watching a person talk helps to simulate our senses, focuses our attention, and create strong, relatable connections. In the next few years, video-based communication will become a huge tool in the workforce, and mobile smart phones will be the primary viewing device for all related video content.
In the workplace, communication has a large impact on our relationships with fellow co-workers, management and customers and can largely impact one's career. By adapting new skills and techniques, we can bridge the gaps. With the advancement of technology, using video resources might be the next tool we utilize to keep the wheels of business turning.